For PR & communications firms
See what goes stale first.
Point lifts the reporter who answered, the embargo that lifts Thursday and the client waiting on news, so you reply while replying still counts. Point sits on the inbox you have now, address and history intact.
A reporter replies once, at ten at night, and by morning the story has gone to somebody who answered faster. The message that could still change your week is under forty alerts, newsletters and pitches from vendors.
Reach a reporter while it still helps them
Weighed on how fast it goes stale
A reporter who answered, an embargo lifting Thursday and a syndication notice are not the same kind of thing, and they stop being treated as one.
The desks you cannot afford to miss
Mark the reporters and editors you have built something with, and their mail holds the top through the week of a launch.
Vendor pitches, well beneath
Alerts, newsletters and people selling you a media database settle under the things an actual person is waiting on.
An answer ready before a client asks
Every account, before they call
Skim where each client stands in minutes, so the coverage question gets answered from knowledge instead of from a scramble through sent mail.
The thread, without the re-read
A chain that ran through a pitch, a correction and two reschedules opens with what it now amounts to.
Every follow-up, already on the list
A warm reply that needs a nudge
Say you will circle back Tuesday and Tuesday goes on the list, so interest does not cool while you work three other accounts.
The assets you owe, held as items
Images, a quote approval and the fact-check you promised a reporter sit as dated work rather than as things you meant to send.
Silence that gets noticed
A conversation that stopped is put back in front of you while reviving it still works.
The nudge, written for you
A follow-up to a reporter is prepared in your own register, so reviving a thread costs a glance and an approval instead of a fresh start.
A spokesperson and a reporter, same half hour
Slots that suit a newsroom
Offer the times that genuinely work and let a reporter take one, rather than trading five messages across two time zones.
Your client's diary counts too
A briefing needs the spokesperson free as well as you, and both are checked before any time is offered.
Confirmed without a chaser
As soon as a slot is taken the call is in the calendar, with the dial-in and the brief already attached.
Under embargo, and staying there
An embargo that holds
The release that must not move before Thursday can sit inside a channel locked end to end. Point has no ability to read it, summarize it, or lift a task out of it.
Mail wearing a client's name
Impersonation and invoice fraud are held back on the way in, so approving something costly is never a reflex at the end of a long day.
You decide how much Point does on its own
A dial for each kind of task, from suggest-only to hand it over. Out of the box everything waits for your review, replies included, and you hand over only what you trust. Every action is logged, and what it changed is one click from undo.
Point sits on top of the Gmail or Outlook you already use. Keep your address, your history and your contacts: there is nothing to migrate.
Ready to stop firefighting?
Join the private beta
We're onboarding a few teams at a time. Leave your email, confirm it once, and we'll send an invitation the moment a place opens.
Private beta
What you're joining
It runs on the mail you have
Point sits on top of Gmail or Outlook. Your address, your history and your contacts stay exactly as they are, so there is nothing to migrate.
You set how much Point does
Out of the box everything waits for your review, replies included. You hand over only what you trust, one kind of work at a time.
See everything Point does on the product page, or start from the top. Different trade, same morning? See who else Point is for.