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Who it's for

A shape of firm, not a list of trades.

Point is built for a small professional firm where the work comes in by email and the person reading it is the person responsible for it. That is a way of working rather than an industry, which is why it turns up in trades that otherwise have nothing in common.

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It holds from a practice of one to a firm of a hundred or more. The line is not headcount, and it never was. It is whether the person responsible for the work still reads the mail about it, because that is the morning Point is built to change.

Does this sound like your week?

Work arrives by email, with someone else's deadline on it

Not enquiries to be answered when you get to them. The filing date, the review, the submission window: things that were set by a client, a regulator or a counterparty, and that do not move because your morning was busy.

You read your own inbox

Nobody screens it first. There is no assistant deciding what reaches you and no support desk in front of it, so every message is a small decision that only you can make.

Clients are relationships, not tickets

A missed message does not create a backlog. It costs you standing with somebody who has been paying you for three years, and you usually find out weeks later.

The work is in the attachments as often as the message

The body says see attached. What matters is the file, which version it is, who sent it, and whether the one you need is the one you have.

The person who feels the problem is the person who decides

No procurement, no IT department, no six-week evaluation. If it works in a week you keep it, and if it does not you stop.

If four of those five are true, the trade you are in matters less than it looks. The inbox problem is the same one, and so is the fix.

Three we have written up in full

These go into the specifics: the season, the documents, the way the week actually runs. They are examples of the shape above, not the boundary of it.

Accountants & tax firms

See the client who can't wait first, and turn the document request you'd have forgotten into a task.

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Management consultants

See the decision a client needs today, and let the follow-up you promised chase itself.

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Business & executive coaches

See the client who needs you now, and let clients book from your real availability.

Read the full page

Where else that shape turns up

The same week, in a different trade. This is not a list of everyone we would take money from; it is where the five signals above tend to all be true at once.

  • Accounting and tax , a season with a statutory date at the end of it
  • Bookkeeping , a dozen small clients who all write on the same Monday
  • Management consulting , a decision waiting on you while the engagement runs
  • Business and executive coaching , clients who book around your real week
  • Small law practices , correspondence that is itself the record
  • Architecture , drawings, revisions and a site meeting on Thursday
  • Engineering consultancy , specifications that arrive as attachments
  • Design and creative studios , feedback threads that decide the next two weeks
  • Marketing and PR agencies , several clients expecting to feel like the only one
  • Recruiting and executive search , candidates who go cold in the time you took to reply
  • Surveying and inspection , reports due on dates other people set
  • Translation and localisation , source files, deadlines and version confusion
  • Training and L&D , cohorts, joining instructions and the one person who did not get them
  • Bid and grant writing , a submission window that does not move

Not here and it still sounds like your week? That is the answer either way. The shape is the qualifier, not the trade.

Where it stops

If your mail arrives as tickets and gets assigned to a queue, you want a support desk and not this. The difference is whether a message belongs to a person or to a rota.

If somebody else reads your inbox before you do, most of the value has already been taken by them, and you are buying a second opinion rather than a first one.

If you need an IT function to approve it, single sign-on to enrol it and a security review to keep it, we are not the right size for each other yet. Point is bought by the person who uses it.

Point runs on the Gmail or Microsoft 365 you already have. You keep your address, your history and your contacts, so there is nothing to migrate and nothing to tell your clients. See everything Point does, or read what an AI email client is if the category is new to you.

If that is your week, this is the list

Join the private beta

We're onboarding small teams a few at a time. Leave your email, confirm it once, and we'll send an invitation the moment a place opens: no noise, no marketing.

  • “At quarter-end I need to know what still needs a decision without reading everything. The morning summary tells me exactly that before I've finished my coffee.” · Rebecca Chan, Partner, Ledger & Vale
  • “I promise clients I'll follow up, then a proposal slips my mind for a week. Now the open threads come back to me before they go cold, so what I said I'd do does not quietly disappear.” · Michael Berg, Principal consultant, Arden Consulting
  • “I run my practice and a small bookkeeping company, and the two must never bleed into each other. Each business is sealed off from the other, which is exactly what my work demands.” · Paul Iversen, Bookkeeper, Tallow Books
  • “Patient emails used to pile up between appointments and I'd miss the one asking to reschedule. Now the message that actually needs an answer is right at the top when I sit down.” · Marina Delgado, Office manager, Brightwater Dental
  • “Before a hearing I'd have a dozen emails, three attachments and a calendar invite to reconcile. Now I get the whole matter in a line, so I walk in already knowing where it stands.” · Priya Nair, Paralegal, Hale & Ordway
  • “I'm under a sink most of the day, so I just hold the phone and say send the quote to the Fentons. It goes out sounding like me, and I never had to stop working.” · Danny Okonkwo, Owner, Copperline Plumbing
  • “Client threads used to scatter across email and chat until I lost the plot. Now a reply that starts as an email stays part of the same conversation, so I always have the full picture.” · Elise Fontaine, Founder, Fold Studio
  • “During a sale my inbox is chaos. The refund and shipping replies come back in my tone, and I just read and send. An afternoon of email is now twenty minutes.” · Sam Whitfield, Owner, Northlee Goods
  • “Buyers and sellers message me at all hours and I can't drop a showing to reply. Letting clients book a viewing from my real openings made the back-and-forth just stop.” · Tomás Reyes, Real-estate agent, Meridian Realty
  • “Supplier emails and catering enquiries used to blur together at the end of a shift. Keeping the two sides of the business in their own lanes means I answer the right things at the right time.” · Aoife Brennan, Owner, The Copper Kettle
  • “After a week at a conference I dread the inbox. One catch-up summary told me what happened and what still needed me, so I was back in an hour instead of a day.” · Grace Adeyemi, Executive director, Rivermouth Trust
  • “I asked to be told the moment a lab result email lands for a critical patient. It reaches me straight away instead of sitting unread among a hundred others.” · Hannah Schroeder, Practice manager, Willowbrook Veterinary
  • “Coordinating a site meeting across subcontractors used to eat a whole morning of emails. Point found a slot everyone could make and sent the invite, and I got my morning back.” · Diego Marchetti, Project manager, Kestrel Build
  • “Every client account felt like a separate inbox to juggle. Seeing which messages actually need me today, across all of them, means I stop firefighting and start prioritising.” · Yuki Tanaka, Account director, Bright North
  • “Tenants email repairs, landlords email questions, and it all lands in one heap. Now the thread, the work order and the invoice come as a single picture, so I stop hunting for context.” · Ola Nowak, Property manager, Halcyon Estates
  • “I need certainty that a patient's details never cross between our two clinics. Knowing each practice is sealed off from the other lets me sleep at night.” · Claire Donovan, Practice manager, Fairfield Medical
  • “Phishing attempts hit my clients constantly and one wrong click is a bad week. Suspicious mail is held aside before it reaches me, so I decide about it instead of reacting to it.” · Ravi Menon, Owner, Northgate IT
  • “I was drowning in status-chasing emails from drivers and customers. The real exceptions rise to the top now, so I deal with the actual problem instead of scrolling.” · Beatriz Alves, Operations lead, Vantage Freight
  • “I run the shop and the inbox alone, so a customer question used to wait until closing. I just speak the reply between customers now and it goes out in my words.” · Nadia Hassan, Owner, Marlowe & Fig
  • “Class enquiries and reschedules used to swallow my evenings. Letting members book from my real availability took the whole scheduling headache off my plate.” · Jordan Blake, Owner, Ironleaf Studio
  • “A couple asks the same question three ways across a month, and I need every promise tracked. Nothing I commit to falls through now, because each one becomes a task I can actually see.” · Sofia Larsen, Wedding planner, Everly Events
  • “Quotes and site visits used to live on scraps of paper and half-remembered emails. Now the follow-ups chase themselves, and I've stopped losing jobs to a slow reply.” · Callum Reid, Owner, Greenfell Gardens
  • “I told it to flag me the second a supplier confirms a back-ordered brake kit. The alert came through the moment it did, and the customer had their car back a day early.” · Marcus Bianchi, Owner, Redline Auto
  • “Consultant emails on a project used to bury the one drawing revision that mattered. The summary lifts the decisions out, so I read a line instead of forty messages.” · Ingrid Halvorsen, Associate architect, Vellum Architects
  • “I juggle candidates and clients and it's easy to reply from the wrong hat. Keeping each side in its own lane means I never mix a client note into a candidate thread.” · Derek Osei, Recruiter, Pathstone Talent
  • “Booking enquiries came faster than I could answer them and I lost a few to silence. The drafts sit ready in my voice, so a same-day reply is finally normal.” · Lena Petrov, Owner, Amber & Iron Photography
  • “Every enquiry needs a tailored quote and my replies used to sound rushed. Now a draft that already sounds like me is waiting, and I just add the menu and send.” · Amara Sesay, Owner, Saffron Table Catering
  • “In a heatwave the calls and emails never stop and the urgent breakdown gets lost. The one that genuinely can't wait sits at the top now, so I dispatch to it first.” · Greg Halloran, Owner, Northwind Climate
  • “A client asked me to move our review three times before we landed a time. Letting them pick from my open slots ended the back-and-forth in a single message.” · Valentina Ricci, Insurance broker, Ashcombe Insurance
  • “I want to control exactly what the assistant sends on its own, especially to clients. Keeping replies as drafts I approve means it helps without ever speaking for me.” · Henry Osborne, Owner, Wander & Co Travel

Illustrative example of our private beta