Series · read in order · 7 parts · ~115 min
A coaching practice that runs itself.
A coaching practice is held together between the sessions, in writing. Seven parts follow one relationship in order, from the first line a stranger sends you to the month a renewal belongs in. The inquiry cools within hours of arriving. The booking takes one message or six days. The reminder saves some no-shows and can't save the rest. Seventeen days of silence follow somebody signing and paying. The commitment loses to the rest of the week. The client answers everything and left months ago. Each part starts where the last one stopped. You get the message to send at each of those points, and the reasoning that tells you when the usual one is wrong.
- 01
When somebody asks you for a discovery call
A stranger has decided to hire a coach and written to you. What that message really is, how fast it cools, and what has to happen before you have written a word. - 02
Booking a call by email, without the back-and-forth
A discovery call is agreed in one message or arranged over six days. What decides which, what a working client can actually give you, and what to send. - 03
Reminder emails, and the call that nobody joins
Three discovery calls booked in April, and two of them happened. What a reminder can save, what it cannot, and the messages to send in the gap. - 04
A welcome that makes a new client feel held
A client signs, pays, and hears nothing for seventeen days. Why a correct onboarding can still feel like being dropped, and the contact that closes the gap. - 05
Keeping a coaching client accountable between sessions
A client agrees to something and then does not do it. Why the commitment loses to the rest of the week, and the message that reaches into the gap. - 06
When a client keeps showing up and has already gone
A client answers every message, does everything asked, and left months ago. What drift looks like in writing, and the question a yes cannot answer. - 07
Renewal conversations that never feel like a pitch
Six months end and nobody says anything. Why the last session is the wrong place to ask, the month it belongs in, and what to put in writing afterward.