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Turning a scoping call into next steps

Part 02 of 7

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Two of the three answers came back inside a paragraph. The third one isn’t there, and the call is tomorrow.

That’s worth about ninety seconds of thought and then nothing more. The missing answer has a reason behind it, and the call is where the reason comes out. Your reply was short and the questions were numbered. Nobody skipped one by accident.

The hour before the call is smaller work than most preparation. Read the thread once, in order. Go in knowing which of the three you’re still missing. The hard part starts when you hang up. An hour of talking is the one stretch of this whole engagement that leaves no written trace of its own, and everything that happens next runs on what you write in the twenty minutes afterward.

The question they did not answer

A question goes unanswered in writing for one of three reasons. It’s useful to know which one before you dial.

They don’t know. This happens all the time, and it’s harmless. Somebody has been asked to go and find a supplier for a problem that hasn’t been sized yet, and the honest answer to your question is a shrug they didn’t want to put in an email.

They know and would rather say it than type it. Money is the usual case. A number in writing is a position. A number said out loud is a conversation. Somebody who’s going to tell you their range in the first ten minutes of a call will very often keep it out of a written reply.

Or the answer belongs to somebody else. This is the one that matters most, and it’s the least visible. A person who has to go and ask somebody else rarely says so. They just leave the line blank.

All three resolve the same way. Ask it out loud, early, before the conversation has warmed up enough that asking feels rude. The first ten minutes of a scoping call are the cheapest place in the entire engagement to ask an awkward question. The last ten are the most expensive. Leave it to the end and you’re asking a person who now likes you, in a conversation that’s going well. You’ll accept a vague answer, because the alternative is spoiling the mood.

Which of the three it turns out to be tells you something you needed anyway. The third one shows you the shape of the decision you’re actually in.

An hour that leaves no trace

Everything up to now arrived in writing. Their first message, your reply, their two answers, the time they picked. Everything after this arrives in writing too: the document, the questions about the document, the approval, the invoice. The call sits in the middle of that as the only part with no record but yours.

Be plain about one thing here. Point wasn’t on the call. Point doesn’t join meetings, record them, transcribe them or take notes, and no setting turns that on. If what you need is a verbatim account of what was said in the room, that’s a recorder or a notetaking tool, and it’s a different purchase from this one. Say so to yourself now rather than discovering it at five o’clock.

So the note you write is the hour, as far as the rest of the world is concerned. In eight weeks, when somebody asks whether the second location was in scope from the start, there’s no tape to go back to. There’s a message with a date on it, or there’s your recollection against theirs.

Send it the same day. Their version of what was agreed starts hardening the moment they walk back to their desk, and yours should get there first.

The job is not the job you replied to

This is the part most notes leave out, and it’s the most valuable line in the whole message.

A scoping call changes the work. That’s what it’s for. You went in holding the version described in their original email, written by somebody who was guessing. You come out holding something bigger, or narrower, or in a different order. The two-week review turns out to need a piece of data collection in front of it. The training program turns out to be a reporting problem. The three sites turn out to be five.

Write down what the work now is, in one short paragraph, near the top. Skip the activities and skip the method. Write what the engagement is for, in the version that exists after the hour you both just spent.

Two things depend on it. The first is that this is the last cheap moment to be wrong. A misunderstanding about the shape of the job costs nothing today and costs a workstream in week six. The second is that everything in the document you’re about to write will be built on this paragraph. If the work grew during the call and the note stays quiet about it, the number in the document will look like an increase rather than a consequence. You’ll be defending a price when you should be describing a scope.

If it grew, say it grew, and say why, in their own terms. That sentence does more for the engagement than anything else you’ll write this week.

There are only three next steps

A note that lists nine next steps has none. The reader scans it, recognizes it as a list of everything discussed, and files it. Real next steps come in exactly three kinds. Everything else discussed on the call is a detail belonging to one of them.

The first is yours. Almost always it’s a document, and it needs a date you actually intend to hit. The date is what makes your step checkable by somebody who isn’t you.

The second is theirs, and it’s almost always a conversation inside their company, with somebody who wasn’t on the call.

The third belongs to both of you, and it’s the next time you speak. It’s also the one you can settle before hanging up, while you’re both still there, which is exactly why it’s the one people leave until later. Later means an exchange of calendar availability with a person whose enthusiasm is already cooling.

Three lines. Whose, what, and when. If a fourth thing genuinely needs to happen, it’s either part of your document or it belongs to their internal conversation. Putting it on its own line just gives the reader something to skip past.

The step you cannot see

Their step is the one that decides whether this becomes an engagement, and it’s happening in a room you’ll never be in.

Ask about it on the call, and ask about it in the right words. Ask who else has to be comfortable with this before it can start. That question gets you a person, and often a reason, and sometimes the third answer you never got in writing. “Who signs off” is a procurement question, and it gets you a procurement answer about thresholds and purchase orders.

Then make their step carryable. What that person needs from you is their own case, in the words they’ll have to use, short enough to forward without editing. Three sentences on what the problem is costing, what you’d do, and roughly what it runs to. A ten-page deck is harder to carry than three sentences, because now they have to read it before they can use it.

And write their step down as a step, with a date, and let the date be theirs. Ask when that conversation is likely to happen and use whatever they say. A date you invented for somebody else’s internal meeting is a date nobody agreed to. It turns your follow-up into a complaint about a deadline they never accepted.

If they can’t give you a date at all, you’ve learned something worth more than a date. It means the conversation hasn’t been scheduled, which usually means it hasn’t been raised, which means there’s no decision pending anywhere in that building. That’s a reason to keep the thread warm, and to stop reading silence as bad news for the next three weeks.

The half of it you keep

Roughly half of what you learned in that hour has no place in the note.

The disagreement between two of their people about whether this project should exist. The previous supplier, and how that ended. The small flinch at a number. The constraint mentioned once and then walked back. The thing somebody said while the other one was out of the room. None of it goes to the client. All of it is what you’ll want in six weeks when the terms are being negotiated, and again in six months when somebody asks whether to renew.

So put it somewhere you can search. The cheapest reliable place is a message to yourself, written straight after the call while the details are still specific. Put the client’s name and the date in it, so it’s findable later by somebody who has forgotten everything except that the conversation happened.

One caution, and it’s the reason this paragraph exists at all. Write it as a new message, on its own thread. A private note that lives inside a conversation you’ll later forward, or that somebody adds a colleague to, eventually gets read by the wrong person. Keep the two halves in two places from the start.

What the inbox does with it

Point has no record of the call either. What Point has is what you wrote afterward, and that turns out to be enough for most of the carrying.

Your own outgoing note is the source. The commitment you made in it comes back as a dated thing, so you stop holding it in your head, and the way those dates get set is worth understanding once. The step you’re waiting on from them behaves the same way. The thread that’s gone quiet comes back on its own, at the point where waiting has turned into being ignored, rather than at the point where you happen to remember.

For their internal conversation, set a standing request. Ask to be told when anyone new from their side appears on the thread, or when a reply lands from the person you were told has to be comfortable with this. Point watches. You stop checking.

The next date is the one piece of pure administration in all of this, and it’s the piece that most reliably eats a Friday afternoon. Point runs the back and forth that finds a time and writes the meeting into the calendar with everyone on it. How much of that Point completes without coming back to you is a setting. On a live prospect there’s a case for keeping it low. With the dial on review, drafts and invitations wait for your eye before they go, which is where most people leave anything a client will read. Move it up once you’ve watched it work, one kind of action at a time.

The note you kept for yourself gets treated like any other message, which is the useful part. It’s summarized. It sits with the client rather than with the hour it was written in. In six months it turns up when you go looking with the half of it you still remember, rather than the exact words you typed. The flat list of what the product does covers the rest, and what this looks like across a consulting practice is its own page.

None of that decides anything. Point carries the three steps you wrote down, so you’re not the only place they exist. That’s the whole of what Point is for at this stage of a piece of work.

The line that comes back

The reply arrives the next morning, and it’s short.

“That’s right, that’s the problem. Send it over and I’ll put it in front of the two of them on Thursday.”

That’s the yes you were looking for, and it has just turned every open question in this engagement into a question about a document. What it covers, what it leaves out, what it costs, and how many versions of it are going to travel back and forth before anybody signs anything. That conversation is about to start, and what decides how it goes is whether all of it stays in one place.

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